Origin Stories

  1. The moment you decided to start – “I was sitting in my car outside a job I hated. That day, I promised myself I’d never build someone else’s dream again.”
  2. The worst advice you followed – “A mentor told me to lower my prices to ‘get more clients.’ I got more headaches instead.”
  3. The day you almost quit – “Three months in, I had $27 in my account and a client ghosted me. I wrote my resignation email. I didn’t send it.”
  4. Your first customer story – “My first paying client sent $50 on PayPal. It felt like a million.”
  5. The idea that shaped your offer – “I noticed clients kept asking me the same question. I turned my answer into a service.”
  6. The risk you took that worked – “I turned down a $4k project to focus on building my course. It made $12k in the first launch.”
  7. How your upbringing shaped your work ethic – “Growing up, my parents worked two jobs each. I learned that showing up beats talent.”

Failure and Lesson Stories

  1. The biggest mistake you made in year one – “I said yes to every client. I became a full-time firefighter instead of a business owner.”

  2. The deal you lost and why – “I pitched a $15k project. They went with someone cheaper. Six months later, they came back. The cheaper work cost them double.”

  3. The post that failed and what you learned – “I spent 4 hours writing a post that got 12 likes. My next post took 10 minutes and brought in 3 leads.”

  4. The rejection that motivated you – “A client said I wasn’t ‘experienced enough.’ I made sure they’d see my name everywhere after that.”

  5. How a bad hire set you back – “I hired a friend to ‘help with admin.’ They missed deadlines, and I lost two clients.”

  6. The launch that failed – “I expected 50 sales. I got 3. The feedback I got from those 3 changed my offer.”

  7. The client you regret working with – “They ignored my advice, changed the work, and blamed me when results tanked.”

Transformation Stories

  1. Before-and-after of your first major win – “Before: I worked 60 hours a week for $2k. After: 20 hours a week for $6k.”

  2. A personal change that impacted your work – “I stopped checking emails before 10am. My productivity doubled.”

  3. How you went from broke to profitable – “I stopped offering 7 services and focused on 1. Revenue tripled in 90 days.”