🪝 1. Hook Stories (Grab Attention)

These pull readers in and make them stop scrolling.

Surface Hooks (broad, relatable):

1. “I wasted [X years] chasing [common struggle].”
2. “The mistake I made that cost me [time/money].”
3. “I thought [myth everyone believes]. Here’s the truth.”
4. “If you’re stuck at [pain point], this is for you.”
5. “Here’s what I wish I knew 5 years ago.”

Deep Hooks (specific, buyer-focused):

6. “I helped a [type of client] achieve [specific outcome] in [timeframe].”

7. “How I turned [1 story] into [measurable business result].”

8. “The exact framework I used to go from [problem → solution].”

9. “Why [niche strategy] stopped working (and what I do now).”

10. “How [client type] scaled faster by changing their story.”

🤝 2. Trust Stories (Build Belief)

These show vulnerability, credibility, and relatability.

1. “The hardest decision I’ve had to make as a [role].”
2. “The day I thought about quitting—and why I didn’t.”
3. “When I got fired, I thought my story was over.”
4. “The hidden cost of chasing [shiny object].”