Template: The Secret of/To (+ Ideal Benefit)
Description: Makes readers feel like they’re getting insider access.
Why it Works: Curiosity + status = click. Everyone wants to know what others don’t.
Examples:
Template: How I (+ Result) in (+ Timeframe)
Description: Turns your own story into proof.
Why it Works: People believe transformation more than theory.
Examples:
Template: Do You Make These (+ Action) Mistakes?
Description: Helps readers self-check what they’re doing wrong.
Why it Works: We’ll do almost anything to avoid being the one messing up.